Philosophy - The Kanne concept

The Kanne concept 

The distinctive philosophy that is at the core of all Kanne products is summed up in the so-called Kanne concept as follows: "It has always been Kanne's foremost objective to contribute to the well-being of men, animals and nature in general. This is why we have geared our entire operation towards the protection of our natural resources. In December of 2001, Kanne's achievements were recognised with the B.A.U.M. Environmental Award.
Since all of our efforts are focused on the well-being of humans, we have to also see to the environment, plants and animal nutrition because mankind cannot survive without pure foods as well as clean air and water. It is up to us now to improve the environment and preserve it for the generations to come.


The Kanne family never attached a great importance to breaking new ground and has never focused on anything else but the well-being and healthy nutrition of humans beings. Staying true to the skills and the craftsmanship the trade requires and that have been passed down from generation to generation is the focal point for this family. For this reason, the baked goods produced at the Kanne bakery are made entirely without chemical additives – a guarantee that we back up with our Kanne purity requirement, which we devised especially for our Kanne bakery products

"We were organic long before people knew what organic was."Wilhelm Kanne, inventor of Kanne Bread Drink

We also discovered that we can support our own body's defences using pure and natural means. As a general rule, our body does not require most of the industrially manufactured food supplements and purportedly health-promoting aids; on the contrary, current studies suggest that cutting back on these agents is, in many ways, more beneficial to your health. Follow a simple rule and eat foods that are as fresh and unprocessed as possible and make them part of a diverse and colourful diet. This way, you will ensure that your body receives the vitamins, minerals and trace elements it needs to work properly. You can improve your health even further by consuming foods that are particularly good for you such as Organic Kanne Bread Drink®, a drink that is completely natural and made in a fully organic way!* Organic Kanne Bread Drink® is sheer bliss for your body as it not only contains a host of essential enzymes and a large variety of vitamins, minerals, amino acids and lactic acid bacteria but also makes these vital nutrients available to the body in the best possible form.

Kanne Bread Drink – always slightly different!Being a natural product, our Organic Kanne Bread Drink is subject to natural variations. Any variations in flavour or inconsistencies in colour are not due to production flaws but the result of the natural manufacturing process. When asked about the differences between the individual batches, Wilhelm Kanne, inventor of Organic Kanne Bread Drink, responded:
"Even though we add the same ingredients to all batches of our bread drink and subject them to the same production process, the variability in nature is reflected in the variations we find in our Kanne Bread Drink. We never blend any batches and never mix anything with our bread drink because our Bread Drink is and has always been an all-natural food."

Kanne never blends or mixes different batches with one another just to achieve consistency across their properties. We deliberately leave the product as it is. We neither add anything nor take anything away. From time to time, Kanne is given the well-meaning advice to add one chemical additive or another to our fermentation process in order to obtain a consistent result. However, it is exactly this type of advice that runs contrary to our corporate philosophy. We leave our Organic Kanne Bread Drink® exactly the way it is. "If we added just one infinitesimal thing, the final product would no longer be our Organic Kanne Bread Drink®", explains Wilhelm Kanne. "We do not meddle in the process even if the final result varies as we could, otherwise, no longer claim that we produce an honest and authentic product. In this world where everything is expected to be shiny, beautiful and uniform we represent the exception. Our attitude is often at odds with people's expectations as they are used to everyday products that always look, taste and smell the same. 
Luckily, however, there is now an increasing number of people who have started thinking about the things they consume. The trend toward wholesome products that are made organically or even possess vegan properties illustrates the degree to which the awareness of how important healthy nutrition is has increased. 
We are at the forefront of this development and will gladly give you our advice. Please do not hesitate to contact us if you have any questions or comments about our Organic Kanne Bread Drink or the products we are making based on it. We look forward to your call or email!“